Joelee Smith starts her mornings by sending busy parents the best text message they’ll see all day.
“Hi, this is Joelee,” she types on her phone. “I’ll be your shopper today. If you think of one or two items you forgot, I’ll grab them.”
Then Smith hits the aisles of an Indianapolis-area Meijer , filling up a cart with groceries, standing in line for deli orders and searching for bananas that are the exact shade of green or yellow that a customer wants — and, if she can’t find them, she’ll ask store employees to look in the back. After grabbing everything she needs, Smith loads the groceries in her car and delivers them to someone’s home.
Smith is a courier for a startup called Shipt , one of several fledgling companies navigating the final frontier of online shopping: grocery […]