BMW’s ReachNow has recently unveiled their answer to the popular Uber and Lyft ride-hailing programs. Called Ride, the ReachNow app was opened to Seattle customers letting them hail rides on demand. ReachNow has been testing the service for the last seven months and had about 2,000 members testing it. With the move to a beta test, ReachNow is inviting thousands more people to test and give feedback on the service.
To test the service, ReachNow has made available an additional app, but the plan is to combine both apps over the next few months, the company’s CEO Steve Banfield told GeekWire. image of BMW ReachNow 7 750×501 The pickup areas include downtown Seattle and surrounding areas, but some parts of the city are not included. Drop offs can occur anywhere in the city and the Seattle Tacoma International Airport.
The limited map is similar to how ReachNow set up its car-sharing coverage in Seattle.
Ride has base fare of $1.00, a per minute rate of $0.30 and per mile rate […]