July 21, 2017

What happens to Instacart in the Amazon-Whole Foods deal?



Instacart shopper in produce aisle
Image Courtesy of Instacart

Amazon is buying Whole Foods for $13.7 billion, and that could be bad news for Instacart.

Instacart is the on-demand delivery startup that promises grocery deliveries in as little as one hour. Customers are assigned a personal shopper who scours the aisles, purchases and delivers items from retailers like Whole Foods.

The partnership between Instacart and Whole Foods dates back to 2014 but deepened in 2016, when they announced a new deal, with Whole Foods calling Instacart its largest partner for online ordering and delivery. According to multiple reports, […]

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