June 22, 2017

Wal-Mart’s Latest Delivery Idea Is So Crazy It Just Might Work



Walmart Store Sign
By MikeMozartJeepersMedia (Own work) [CC BY-SA 3.0], via Wikimedia Commons

Over the last year, the world’s largest retailer has made a number of aggressive moves to claw back market share from the e-commerce giant. It spent $3.3 billion to acquire Jet.com last summer, bringing on board the start-up’s proprietary price-saving technology and its founder, Marc Lore, one of the most respected minds in e-commerce.

More recently, the retail titan bought a number of smaller online fashion retailers this year, including ModCloth, Moosejaw, and ShoeBuy, as it seeks to add more firepower to its e-commerce division. Wal-Mart also scrapped its membership-based Shipping Pass program and instead now offers free two-day shipping on all orders of $35 or more. And in April, the company started offering discounts on select items if customers pick them up in stores, leveraging its store footprint.Yet another initiative also makes use of its current assets. It’s like Uber, but for Wal-Mart

This time, Wal-Mart is tapping its own employees for delivery online orders, an innovation the company says is “one of a kind” for last-mile delivery. Pioneered by Jet.com founder Lore, the new program calls on store-based employees to bring packages to customers on their way home from work.

Wal-Mart is currently testing the program at three […]

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