As a market with the largest number of outbound travelers in the world, China is increasingly attractive for global short-term accommodation rental platforms.
For instance, HomeAway.com Inc, a vacation rental service owned by travel search company Expedia Inc, is hoping to leverage local expertise in China through cooperation with Tujia, the Chinese mainland’s leading short-term rental website.
HomeAway wants to grow its footprint in China’s fast-growing travel market. Its partnership with Tujia targets China’s outbound travelers.
Tujia translates each HomeAway listing into Chinese, and serves as an intermediary to help Chinese travelers book homes in countries where they are not familiar with the local languages.
“With more than 2 million unique places to stay around the world, we’re bringing an incredible amount of inventory to Chinese tourists. Through the tie-up, HomeAway and Tujia help each other grow business and distribute inventory,” said Jeff Hurst, chief commercial officer of HomeAway.
With more than 400,000 listings, Tujia accounts for more than 30 percent of the domestic market, according to a report by Jinlu Consulting.Meanwhile, global market leader Airbnb Inc has aggressively rolled out […]