July 25, 2017

Uber’s image has been tarnished, say brand experts, but it has an edge: People love the service



Uber Sign Over Uber Office, Oak Park, Michigan, May 1, 2017
Copyright: lindaparton / 123RF Stock Photo

Uber’s public relations crises and management shakeups are affecting how the public looks at the service.

“There’s a negative perception — there’s no other way to look at this,” said Frank Zaccanelli, CEO of marketing consulting firm Fiamma Partners. “The average consumer is concerned that there’s too much turmoil going on in the company and might have reservations about using the company’s services.”

Getting rid of key leaders may be the first step in getting the company back on track, Zaccanelli said. Uber CEO Travis Kalanick resigned from Uber on Tuesday after pressure from five of Uber’s major investors, according to The New York Times . His ouster follows a wave of executives leaving, including Uber SVP of engineering Amit Singhal, who was reportedly the subject of a sexual harassment investigation at previous employer Google, and Uber board member David Bonderman, who made a sexist crack at a company meeting.

“Ultimately what they need to do is put a management team in place that will run the company and provide a complete service that consumers are looking for,” Zaccanelli said. “I think there will be a wait-and-see attitude from people in the marketplace to see how Uber addresses it and how the […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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