Lyft has been ramping up its marketing as well as community engagement efforts.
App engagement for Uber has fallen to 16%, while Lyft has remained consistent at 18%, according to Apptopia.
After a trying few months, it’s been a particularly brutal week for the ride-hailing app. Tuesday saw the release of the results of an intensive, monthslong investigation into its culture, followed by CEO Travis Kalanick announcing his leave of absence and a board member resigning . And on Thursday, a woman who was raped in India by one of its drivers slapped the company with a lawsuit for defamation, intrusion of privacy, and public disclosure of private facts.
Meanwhile, Lyft has embarked on an aggressive campaign to position itself as a socially conscious alternative in a crowded field, and is ramping up it marketing as well as community engagement efforts. It has not only committed to reduce its carbon emissions dramatically by 2025 , but has also been pushing its “Round Up & Donate” program to get riders to donate to […]