June 28, 2017

Uber is blowing the door wide open for its toughest competition



lyft car with passengers taking a ride
Image Courtesy of Lyft

Lyft has been ramping up its marketing as well as community engagement efforts.

App engagement for Uber has fallen to 16%, while Lyft has remained consistent at 18%, according to Apptopia.

After a trying few months, it’s been a particularly brutal week for the ride-hailing app. Tuesday saw the release of the results of an intensive, monthslong investigation into its culture, followed by CEO Travis Kalanick announcing his leave of absence and a board member resigning . And on Thursday, a woman who was raped in India by one of its drivers slapped the company with a lawsuit for defamation, intrusion of privacy, and public disclosure of private facts.

Meanwhile, Lyft has embarked on an aggressive campaign to position itself as a socially conscious alternative in a crowded field, and is ramping up it marketing as well as community engagement efforts. It has not only committed to reduce its carbon emissions dramatically by 2025 , but has also been pushing its “Round Up & Donate” program to get riders to donate to […]

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About NGE Staff 9118 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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