July 21, 2017

Uber hires HBS’ Frances Frei as top leadership and strategy exec to fix its management mess



Street signage board with Uber Technologies Inc. logo. Blurred office center and walking people background
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Can HBS’ Frances Frei fix what ails Uber? Uber has hired well-regarded management academic Frances Frei as its first SVP of leadership and strategy, in a high-profile bid to make a series of changes inside the troubled car-hailing company to turn around what many consider a broken organization.

Frei will commute to San Francisco from Cambridge, Mass. — where she has worked at Harvard Business School and lives with her wife and children. Her charge is broad, with everything from training managers and top executives to helping human resources head Liane Hornsey with recruiting and creating a zero tolerance policy on sexual harassment to turning CEO Travis Kalanick into the kind of executive that befits a company worth close to $70 billion and on a path to IPO.

Frei, who is author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business , has been consulting […]

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