Having set out to revolutionise freight brokerage, Uber’s new Freight service is reportedly hitting more obstacles than anticipated.
According to US industry resource, Fleet Owner , the online service has been taken up at a slower pace than anticipated – also because “the trucking industry as a whole” is still resistant to it.
What’s more, market competition may have been more intense than expected, with more and more new mobile-based freight apps spreading across the industry, according to Wallace Lau, Industry Principal at Frost & Sullivan.
“A lot of what the biggest challenge for this market has been is that a lot of people in the trucking industry still don’t know what digital freight broker technology actually can do for them,” Lau told Fleet Owner , saying there was “pretty big resistance” to it.
“This entire industry is very traditional […]