July 21, 2017

Uber Freight uptake slow due to market resistance

Generic semi Trucks at a parking lot
Copyright: viewapart / 123RF Stock Photo

Having set out to revolutionise freight brokerage, Uber’s new Freight service is reportedly hitting more obstacles than anticipated.

According to US industry resource, Fleet Owner , the online service has been taken up at a slower pace than anticipated – also because “the trucking industry as a whole” is still resistant to it.

What’s more, market competition may have been more intense than expected, with more and more new mobile-based freight apps spreading across the industry, according to Wallace Lau, Industry Principal at Frost & Sullivan.

“A lot of what the biggest challenge for this market has been is that a lot of people in the trucking industry still don’t know what digital freight broker technology actually can do for them,” Lau told Fleet Owner , saying there was “pretty big resistance” to it.

“This entire industry is very traditional […]

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