June 24, 2017

Uber boss unveils freight initiative

Large orange modern classic beautiful well maintained semi truck with two straight pipes and white refrigerator trailer on a highway against the backdrop of snow-capped mountain ranges and clear blue sky
Copyright: vitpho / 123RF Stock Photo

The supply chain industry is digesting news that Uber, the giant ride-hailing phenomenon, will shortly debut a trucking business. The company’s CEO, Travis Kalanick, posted a photo over the weekend of a truck emblazoned with the logo Uber Freight on its side.

Last year, Uber bought Otto, a self-driving truck start-up, for $680m. It has since been ensnared in a legal battle with Google over patents for self-driving vehicles. However, Kalanick’s Twitter post is his biggest hint yet that Uber is ready to enter the trucking business.

The Uber development follows on from February’s news that German logistics giant DB Schenker had bought a $25m stake in Texas-based uShip , an online platform that links shippers with truckers.

Commenting on Uber’s news, Kate Adamson, the founder of Futurenautics, provided some background  […]

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