July 23, 2017

Uber and Lyft return to Austin: What’s changed, and why it’s important

Austin Texas Lake Front
By Stuart Seeger (Flickr: Austin Texas Lake Front) [CC BY 2.0], via Wikimedia Commons

Ride-hailing in Austin has suddenly become a much more competitive market. After Uber and Lyft left town last spring, leaving a hole in the market filled by other startups and new companies, the two biggest transportation network companies returned to town late last month, after Texas passed HB 100 , a law that created statewide ride-hailing regulations that supersede Austin’s rules.

The return of the two biggest companies to a city that adjusted to a more independent, wide-open transportation market comes at an interesting time. With Uber’s reputation in free-fall due to numerous crises and incidents of executive misbehavior, does this new competition offer a testing ground for public sentiment and the viability of a different kind of ride-hailing company?

Here’s how riders, drivers, and ride-hailing companies are adapting to the new market reality in the Texas capital. The shift has been sudden

The big players didn’t waste time making their presence felt. According to a Medium post by Andy Tryba, a company spokesperson for RideAustin , the local nonprofit that started up as soon as the two big players left the market, the service saw trip volumes drop 55 percent in the first week, from 58,700 to 26,000 […]

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About NGE Staff 9504 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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