It’s about time for a ride-sharing app that makes women feel safer about getting into a car with a stranger, and Safr is poised to become this app. Launched last month, it’s positioning itself as the more female-friendly, safety-conscious alternative to other services. With all the controversy surrounding Uber lately, riders seem to be welcoming another strong option on the market.
“There is obviously a need for another option for women in ride-sharing,” Joanna Humphrey Flynn, a PR and marketing manager for Safr, told Curbed. “The current environment doesn’t really allow women to fully participate. Safety concerns create roadblocks, and make it harder for women to ride and drive at night.”
One way Safr differentiates itself from the others is by being more thorough with driver training and recruitment, said Humphrey Flynn. For new drivers, there’s an extensive background check, an in-person meeting, and an hourlong driving session with Safr staff. Drivers also undergo safety training before going out on their own. The company’s goal, says Humphrey Flynn, is to hire more women drivers and help them make more money.
Another feature that will make you breathe a little easier while driving down a dark road at 3 a.m. with someone you […]