June 24, 2017

Testing BMW’s Uber and Lyft rival, ReachNow Ride: Candy, fancy water and a ‘Do Not Disturb’ button

BMW carbon logo at the 4Tuning Fest Auto Show Bucharest, Romania
Copyright: maxmitzu / 123RF Stock Photo

BMW’s ReachNow just expanded the test of its new ride-hailing service, aptly named Ride, opening it to all of its Seattle members, so as a curious, intrepid reporter looking for an excuse to get the company to pay for my ride to work, I decided to try it out.

Less than an hour after the announcement I dove in. The service works through a new app, ReachNow+. Technically still in beta, the new app isn’t yet available in the Google Play Store or iOS App Store, but the company has instructions for downloading and installing ReachNow+ on this page .

The ReachNow+ app has options to go into the traditional vehicle registration system and the new Ride program.

Once I opened the app I had the option of selecting ReachNow’s traditional service — reserving a car to drive myself — or going into the Ride app. The experience was a little choppy, and I had to start over a couple of times, but that’s not a cause for alarm given that it just entered beta testing.

Eventually, ReachNow plans to offer just […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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