Lyft is joining in on Pride month with an effort to raise money for LGBTQ efforts.
On Wednesday, the rideshare company announced it’s adding the Human Rights Campaign (HRC) to its Round Up & Donate campaign, an effort that’s allowed users to round up their fares to the nearest dollar and donate to a cause. Prior to this, that was the United Service Organization, but now users can also choose to donate to the HRC.
“In an effort to end stigma and discrimination, Pride celebrates LGBTQ+ identity, visibility, and diversity,” reads the announcement on Lyft’s blog . “And while every Lyft ride is a place to be yourself, share your stories and ride out loud, we know that’s not the case for everyone, everywhere. So this year, we want to harness our community’s potential in support […]