Just like how an ecosystem impacts the life that develops in it, culture impacts how a company grows. It becomes the lens everything within the company is seen through. When we think of consistently successful companies , a “cultural commitment” is often referenced as one reason for their ongoing success.
When a company struggles , a “broken culture” too often becomes the key culprit for organizational failures. Culture impacts who you choose to hire and how you choose to utilize those team members. Simply put, culture becomes a driving force for the basic way business gets done in most companies today.
Early in an organization’s lifecycle, everything is experimentation. Externally, it’s the product, the target audience — even finding a winning business model can be a series of tests. Internally, […]