Freelance marketplace Fiverr has for years worked on connecting buyers and sellers of online services that range from writing to design to programming to digital marketing. Today the company is launching Fiverr Pro , a new offering that highlights a curated group of professional freelancers on its marketplace.
Founded in early 2010, Fiverr’s original business model was based around a simple professional services marketplace where everything cost $5. That didn’t last long, and the company has spent the last several years working to move further upmarket. It’s done that mostly by giving freelancers more tools to increase the prices and manage jobs they accept on the platform.
In a lot of ways, Fiverr has taken a different approach than most other freelance marketplaces, making purchasing services similar to purchasing products on other e-commerce sites. Rather than run reverse auctions , in which service providers compete for business by lowering their prices in an unsustainable race to the bottom, Fiverr lets freelancers set their own price for the services they provide.
“We thought his should be like a common e-commerce experience,” Fiverr founder and CEO Micha Kaufman told me. “You should be able to find whatever suits you and then just click purchase.”