How did Careem get started? Both my co-founder Magnus Olsson and myself were management consultants, and found ourselves constantly traveling around the region. We became frustrated by the lack of reliability in public transport. That’s when we decided to go out there and solve this problem ourselves, and build a reliable transportation service both for businesses – which was our initial problem to begin with – and also consumers.
Where do you see the company going over the next five years?
We believe that in this region – let’s call it the broader Middle East – there are over 700 million people, and no one has really built a competent public transportation system – at least, not one compared to the likes of Europe or the United States. Our goal is to make Careem the de facto public transportation service all over the region In future, if someone wants to go from point A to point B, we want them to travel via Careem.
Is there a bigger picture?
If you look at the potential platform of Careem, we have two big goals. One is to help build the public transportation system in cities, and the second is to […]