July 25, 2017

Do On-Demand Food Delivery Apps ‘Eat’ Restaurant Visits?



Male Cyclist With Courier Bag Using Mobile Phone On Street
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News While there are differences when it comes to QSRs and Casual Dining, Sense360’s report found ‘no significant decrease in restaurant visits and in-store orders from customers who have downloaded third-party delivery apps,’ says CEO Eli Portnoy.

Restaurants have felt considerable pressure the past few years the sign on with the on-demand food delivery apps from GrubHub/Seamless, Yelp’s Eat24, UberEats, DoorDash, Caviar, and general online courier services such as Postmates.

The question restaurants wrestle with is if people can have their food in the comfort of their own home — and save on beverages and other menu items typically driven by table-service — would they stop coming altogether?

When looking at individual categories like Quick Serve Restaurants and Casual Dining, the answer from a report by mobile data analytics provider Sense360, is complicated.

But for the most part, Sense360’s look into the connection between mobile-based food ordering and traffic to full-service restaurants and QSRs “found no significant decrease in restaurant visits and in-store orders from customers who have downloaded third-party delivery apps.”

To arrive at that conclusion in its report, Impact of Third Party Delivery Apps on In-Restaurant Orders , Sense360 tracked over 21 million anonymous full-service dining establishments and QSR visits […]

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