New Yorkers are about to get even more friendly!* Today, Via and Curb are bringing ride-sharing through a digital wallet to yellow taxis in the Big Apple.
Both apps will let New Yorkers hail a yellow taxi with a ride-sharing option, with Via’s intelligent routing platform ensuring that the driver takes the most efficient route possible on multi-passenger rides. The service can save users up to 40 percent on taxi rides, and the move this morning should catch the attention of Uber and Lyft with their competing UberPool and Lyft Line products.
But let’s rewind.
Verifone has been working with yellow taxis for years to provide technology like […]