June 28, 2017

Automakers Race to Get Ahead of Silicon Valley on Car-Sharing



BMW M2 Coupe on display at the Brussels Motor Show
Copyright: jvdwolf / 123RF Stock Photo

This was not a car dispatched by Uber or Lyft, the two tech companies that are the Coke and Pepsi of ride-sharing services. Instead, the vehicle belonged to the company that made it, BMW Group, through a service it owns called ReachNow.

The ride-sharing service represents the latest effort by a car manufacturer to get a grip on the technological trends that could disrupt their businesses by making vehicle ownership — and eventually even drivers — unnecessary. BMW and Daimler, maker of Mercedes-Benz, are two of the most aggressive carmakers building their own “mobility services” to prevent Silicon Valley’s upstarts from keeping all the spoils themselves.

For both, a major focus has been building short-term rental services; customers drive themselves. On Thursday, ReachNow branched out to ride-sharing (in which drivers pick up passengers) by expanding a small private test of the service in Seattle to all of the service’s members in the city.

Both Daimler and BMW said their current mobility services were […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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