June 22, 2017

A better boardroom can reverse Uber’s cultural woes



Conference table and chairs in meeting room
Copyright: hxdbzxy / 123RF Stock Photo

Probably the last thing Uber needs right now is to have anyone recount their recent setbacks, but the company’s quick, Icarus-like fall from grace tells us much about how tech companies going through hyper growth can go wrong.

By 2016, the ride-sharing tech firm was a segment leader, present in 570 cities worldwide and with 12,000 employees. Yet just since the beginning of the year, Uber’s company culture, marked by “sharp elbows,” has rapidly become a liability.

The key is to preserve the great parts of the culture that drove their market leadership; relentless focus on results, and now augment the culture for their larger scale: i.e. add an appropriate level of processes and gender rebalance. First there was the video of CEO and founder Travis Kalanick chewing out one of the company’s own drivers. The latest and biggest blowup has been lawsuits alleging a toxic company culture of sexual harassment.

The past few weeks saw attempts to clean up the company’s work environment. As a woman who’s served on many major tech company boards, much of this sounds like old news. Women in technology industries still push against a silicon ceiling when it comes to career advancement and cultural issues.

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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