Airbnb is an easy way for people to monetize any extra living space they have. With over 3 million listings worldwide-including 1,400 castles-it operates in over 65,000 cities and 191 countries, the company has a total guest list of more than 150 million people.
Back in 2014, Airbnb announced a huge, company-wide rebranding, indicating a desire to transition from a hotel service to a lifestyle brand. Since its inception, it has been easy to categorize the company as just another hotel option, taking on big industry names like Wyndham WYN , Hyatt H , Hilton Worldwide HLT , and InterContinental Hotels IHG .
But its brand upheaval demonstrates how Airbnb has the potential to be something much more. In a blog post , the company stated they want to possess a logo that will be seen on a variety of […]