July 22, 2017

UberEats launches in India. What does this mean for likes of Swiggy and Zomato?

UberEATS logo
By UberEATS (Own work) [CC BY-SA 4.0], via Wikimedia Commons

UberEATS was launched today in India after much fanfare and speculation. As always, a later entrant in the market, how will UberEATS impact other food delivery platforms like Swiggy and Zomato?

San Francisco-based cab aggregator Uber today announced the launch of its food delivery vertical UberEATS in Mumbai. Set up like a cocktail party of the Medieval times with long tables and diffused yellow light at Mumbai’s famous Mehboob Studio, UberEATS was launched with a lot of fanfare and drama. The UberEATS team with restaurant partners. Bhavik Rathod was announced as the Head of UberEATS India. The company plans to start its service in Mumbai before expanding to other cities. It has already tied up with restaurants like The Bohri Kitchen, Le15, Coffee by Di Bella, FreshMenu, Chaayos, and The Good Wife, to name a few. The India focus

UberEATS is also seamlessly integrated with the Uber ride app so that a rider can choose to order a meal during a ride. Speaking to YourStory , Bhavik says,

“Mumbai is the best learning ground for UberEATS and to understand the delivery business in India. We have already partnered with over 200 restaurants in Mumbai.”

In India, the team claims to […]

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