June 22, 2017

Uber Retires Otto Brand Name

Uber OTTO autonomous driving truck
By Steve Jurvetson [CC BY 2.0], via Wikimedia Commons

Uber has had no further comment on the move since, although the Forbes article does note that “the change came shortly after the dismissal of a trademark infringement suit brought by Kitchener, Ontario-based Otto Motors, a unit of Clearpath Robotics that makes autonomous vehicles for warehouses and industrial facilities.”

There is no word yet from Uber on what the company will rename its autonomous truck technology business. In a written statement to Forbes, Otto Motors spokesperson Meghan Hennessey said, “We are continuing to operate under the Otto brand, whereas Uber has recently announced on its website that it is retiring the Otto name.”

The report comes amidst a tough year for Uber’s autonomous vehicle development. Uber acquired Otto last summer, only to have another autonomous technology company, Google’s Waymo business division, file suit against it in February […]

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