June 25, 2017

Uber pilots in-car entertainment to counter Ola Play



Rider reading newspaper in the back of an uber
Image Courtesy of UBER

Uber has taken another leaf out of its Indian rival Ola’s playbook. The US ride-sharing company has quietly started a pilot in India to offer in-car entertainment similar to Ola Play — the connected car platform that offers personalised content of video and music, and advanced car controls.

Sources close to Uber said that the pilot was started a couple of months ago in Delhi, and later taken to Mumbai and Bangalore. “Other cities will follow soon,” a source said.

Uber’s move to have onboard entertainment reduces the gap of better driving experiences that Ola had an edge on. “The pilot is being tested on at least 3,000 cars,” the source said. A source said that the devices or screens that Uber is using are bigger and better than Ola’s. The service is only available on Uber’s sedans and with the cars that are leased to the drivers by the company Another source said that the devices or screens that Uber is using are bigger and better than Ola’s. The service is only available on Uber’s sedans and with the cars that are leased to the drivers by the company.

Ola was the first to offer car lease in India, and Uber […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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