Uber plans to shut down UberRush, its backend logistics and courier service, for restaurants on May 8, Quartz has learned.
Uber introduced Rush in New York, Chicago, and San Francisco in October 2015. It was an important addition to Uber’s portfolio, an attempt to make good on CEO Travis Kalanick’s promise that “if we can get you a car in five minutes, we can get you anything in five minutes.”
The company echoed that language at launch , saying Rush would use the technology behind on-demand rides to “get customers pretty much anything in minutes.” Early businesses to sign up for Rush included Blockheads, a New York burrito chain; ChowNow, a Grubhub competitor; Delivery.com, an online ordering platform for anything from food to dry cleaning; and BloomNet, a flower delivery service.
But a year and a half down the road, Rush’s future looks uncertain. Uber last week emailed Rush clients informing them that as of May 8, restaurants will no longer be able to use the platform. The company is encouraging restaurants to switchover to UberEats, its designated food delivery service. Restaurant deliveries have historically made up the majority of orders on Rush, two former employees familiar with Uber’s operations told Quartz.