June 25, 2017

Uber is now officially in the trucking business too

Semi-trailer trucks crossing a high level bridge in British Columbia
Copyright: skylightpictures / 123RF Stock Photo

On Thursday, the $69 billion ride-hailing giant officially launched Uber Freight, its new network for helping truck drivers find loads easier and pay them faster.

Given the number of startups already vying to be the solution, it’s not a new idea to revolutionize the trucking industry. But Uber is a well-financed behemoth entering the $700 billion trucking industry that experts predict may give it the advantage over the other upstarts — and it has an ulterior motive as well.

The plan builds on Uber’s acquisition of Otto, a self-driving trucking company that Uber bought in July for $650 million. (That same company is also the target of a massive lawsuit brought by Waymo that could impair Uber’s future self-driving car efforts).

At the time, Otto’s main focus was to build self-driving truck kits that equipment manufacturers or freight networks could buy and install on their own, but it also secretly harbored a desire to build its own “Uber for trucking” marketplace.

“Even if you look pre-acquisition, Otto was always about reinventing transportation,” Eric Berdinis, the product lead on Uber […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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