June 28, 2017

Uber helping Laguna Beach get around

Photo of LG Smartphone with UBER logotype on the screen
Copyright: gyddik / 123RF Stock Photo

Laguna Beach had a problem and the city did something unusual in government: It thought outside the box.

Facing declining ridership on the city’s bus service, the Register reported that “the council then voted to stop the bus service in North and South Laguna and reduce it in the afternoons in Top of the World, Arch Beach Heights and Bluebird Canyon.”

But there were seniors and disabled folks who still needed help getting around town. So, the city decided to call ridesharing service Uber.

“Passengers will get free rides for the first two months of the six-month pilot program, according to the staff report,” the Register reported. “Transportation will be available throughout town and up to 15 miles outside the city limits for those who need transportation to medical appointments at Hoag Hospital in Newport Beach, Saddleback Memorial Medical Center in Laguna Hills, Mission Hospital in Mission Viejo or other medical centers.”

After the first two months, riders will pay only 50 percent of the regular Uber cost.

The partnership […]

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