More Uber for freight – no really, it’s Uber Freight Living on the West Coast, my mornings consist of a mad scramble to catch up on news I’ve missed while sleeping. With so many news outlets and social media sharing, it can be a maddening process.
This past Monday was a perfect example of how confusing it can be, when I awoke to dozens of stories offering a first look at Uber Freight . With great anticipation I started clicking on the headlines, only to find a photo of a single tractor-trailer tweeted by Uber CEO Travis Kalanick and the words “So much great stuff going on!”
Talk about a great disappointment!
Like many people, I’ve been amazed how successfully Uber disrupted the passenger transport space in such a short time. My intrigue grew last fall when Anthony Levandowski, the co-founder of Otto , agreed to participate in a panel I moderated at American Trucking Associations annual conference. It took place just months after Uber bought the company for $680 million.
Those in attendance heard Levandowski share his vision of tractor-trailers running around-the-clock without the need for truck cabs – or drivers. He also outlined the basics of Uber Freight, and urged truckers […]