June 25, 2017

Uber and its rivals are struggling to keep both drivers and riders happy in Lagos



Uber Greenlight Hub. Uber Drivers can get in-person support at a Greenlight Hub II
Copyright: jetcityimage / 123RF Stock Photo

It was only a year ago that Uber declared Lagos was potentially bigger than its London market , such was the unleashed pent-up demand for convenient and comfortable rides among the megacity’s fast-growing middle class.

But in recent weeks, the narrative has taken a very different turn as its push to win as many customers as possible in the face of stiffer competition has led to severe clashes with its drivers .

The problems and disputes had been quietly brewing for a long while and point to the difficulty of translating the Uber model to a cutthroat and difficult market like Lagos.

Uber’s Lagos drivers went on strike last month soon after the ride-sharing giant slashed fares by 40%. Uber argued the fare cut “should get more people requesting more rides” but drivers say they are being short-changed by the company. @ronaldnzimora @KoloKennethK @IjeomaOgud @Ruud_bishop @UberNigeria We maintain the car & fuel it. With the 40% cut, we cant even get enough to settle the car owner. Not to talk of our profit. — Lagos Taxify Driver (@LagosUberRide) May 10, 2017 Controversy around revenue-sharing with drivers isn’t unique to Uber Lagos, of course. The ride-sharing giant has dealt with the issue in […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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