Uber , the ride-hailing app, is being embraced by the town of Innisfil in Canada at time when cities across the country and world are pushing back against the service.
According to a report in The New York Times, leaders in the small but spread-out town have embraced Uber as a cheaper means of transportation, which is causing concerns among taxi companies in the town.
The town of 36,000 people doesn’t have public transportation besides stops on a regional bus line, and this week launched a new pilot program in which the town is providing subsidized transportation for its residents via Uber .
“It’s a better value for money than a traditional transit system,” Tim Cane, Innisfil’s manager of Land Use Planning, said in an interview with the New York Times . The paper noted the town put around $74,000 aside for the program, giving Uber the money to subsidize rides. The money will go to make up the costs of a ride and fixed amount the passenger pays. It will also cover the discount of five Canadian dollars per ride for trips that are not priced at a fixed rate. This isn’t the first deal Uber has signed with a transit […]