May 25, 2017

This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention



A computer screen shows details of Airbnb page on its web site in Saransk, Russia, on December 12 2015. Selective focus
Copyright: gyddik / 123RF Stock Photo

This Phoenix agency went to extreme lengths to get Airbnb’s CMO to call them. An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall’s attention.

Not only did the agency convert its office space into a “Spacious Phoenix penthouse suite” Airbnb listing—complete with one comfy bed fit for a brand CMO, a cold brew tap and three disco balls—OH Partners also hosted a 24-hour livestream, hoping to capture Mildenhall’s attention along the way.

looking for a new creative shop, and the agency “immediately got excited because that’s one of the brands we have on our love-to-have list,” Sam Lowy, a junior copywriter at OH Partners and star of the livestream, said.

The team started to dive into Airbnb and Mildenhall a bit more to figure out the brand’s marketing philosophy. After all that, the agency came up with its 24-hour lifestream extravaganza in the office and got to thinking, if you had 24 hours in Phoenix, what would you do?

OH Partners had all of its staffers think of anyone interesting and entertaining they knew in the Phoenix area—from baristas and radio […]

From Around The Web

Sponsored Content by AdNow
loading...
About NGE Staff 7935 Articles
The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

Be the first to comment

Leave a Reply

Your email address will not be published.


*