May 25, 2017

This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention

A computer screen shows details of Airbnb page on its web site in Saransk, Russia, on December 12 2015. Selective focus
Copyright: gyddik / 123RF Stock Photo

This Phoenix agency went to extreme lengths to get Airbnb’s CMO to call them. An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall’s attention.

Not only did the agency convert its office space into a “Spacious Phoenix penthouse suite” Airbnb listing—complete with one comfy bed fit for a brand CMO, a cold brew tap and three disco balls—OH Partners also hosted a 24-hour livestream, hoping to capture Mildenhall’s attention along the way.

looking for a new creative shop, and the agency “immediately got excited because that’s one of the brands we have on our love-to-have list,” Sam Lowy, a junior copywriter at OH Partners and star of the livestream, said.

The team started to dive into Airbnb and Mildenhall a bit more to figure out the brand’s marketing philosophy. After all that, the agency came up with its 24-hour lifestream extravaganza in the office and got to thinking, if you had 24 hours in Phoenix, what would you do?

OH Partners had all of its staffers think of anyone interesting and entertaining they knew in the Phoenix area—from baristas and radio […]

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