July 27, 2017

Priceline Group Lags Airbnb in Alternative Accommodations But It’s in Hot Pursuit

Stock Photo - Waving flag with Airbnb logo. Editorial 3D rendering
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If there’s one thing the Priceline Group, including Booking.com, seemingly knows how to do, it is building its supply of available properties, which stood at 1.2 million at the end of March.

But when it comes to alternative accommodations, including vacation rentals and apartments, Booking.com is far behind Airbnb’s 3 million, and HomeAway’s roughly 1.4 million listings.

Of these 1.2 million hotels and alternative accommodations on Booking.com at the end of the first quarter, some 640,000 were vacation rentals and apartment hotels, and that was a 51 percent jump compared with the same period in 2016.

In roughly the same timespan, Airbnb, operating from a much larger base, grew its listings around 20 percent to 3 million. Meanwhile, HomeAway, seemingly absorbed in getting its house in order during its first year under Expedia ownership, saw its vacation-rental-listings ranks tick upward 16.6 percent to 1.4 million in the first quarter.

So Booking.com’s alternative accommodations supply is growing faster than Airbnb’s and HomeAway’s, two of its main competitors, but from a smaller foundation.

Priceline Group Glenn Fogel said Tuesday during the company’s first quarter earnings call with analysts that growing its breadth of supply, including alternative accommodations, is a key part of its strategy and offers […]

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