May 25, 2017

Postmates’ provocative new subway ads are a desperate plea for attention



A woman’s tongue curls around dark, slimy strands dangling in front of her face. Two fingers thrust a piece of salmon between half-open lips. The caption, in curly white writing, reads “Love At First Bite.”

The ads are for Postmates, a San Francisco-based food delivery startup. They recently appeared in New York’s subway system and are, if nothing else, provocative. Here are just a few of the comments they provoked among my coworkers, many of whom commuted this morning on a subway car or via a station with the ads: “Ugh these are gross”

“They’re like women’s mouths sexually eating noodles”

“I thought she was being attacked by a squid”

“Is that rotten blood dripping from the salmon”

“The egg salad/avocado looks like vomit” And via Twitter : “Postmates is a delivery service. Looks like torture.” Why is there ketchup on her tooth? (Quartz/Thu-Huong Ha) Buying ad space on the subway system is trendy among startups these days, particularly those that deliver meals and groceries. There are ads for HelloFresh, a subscription meal service, and PeaPod, a grocery delivery company. Seamless, the online food-ordering platform owned by Grubhub, has blanketed subway cards with snarky appeals to New Yorkers. “We deliver […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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