May 25, 2017

People are buying Deliveroo couriers’ jackets for fashion because they look ‘wavey’



Wavey. Deliveroo LONDON — There’s an unusual new cult fashion item in town: Deliveroo jackets.

The visually striking uniforms worn by couriers for the London food delivery company have quietly developed a reputation in some circles as a niche fashion item, and are being traded online on streetwear forums.

If you’ve been in London — or any other city Deliveroo operates in — in the last six or so months, you’ve probably seen the jackets on the backs of bike couriers. Unlike UberEats’ dark uniform, Deliveroo’s is highly distinctive — a trademark teal, with a reflective slanted upper.

By day, it’s bold and colourful. By night, its upper gleams, brightly reflecting streetlights and car headlamps. It’s a combination that’s making waves among some alternative enthusiasts. Wavey Garms is a British Facebook page with 70,000 members dedicated to selling both new and vintage streetwear, and Deliveroo jackets now pop up on the page with increasing frequency. A ‘wavey’ Deliveroo jacket for sale on online store Depop. BI ‘It looks pretty sick’

"I’ve been to a few legal and illegal raves and I’ve seen people wear the jacket so thought as others were selling it on the page I may as well try," […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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