May 25, 2017

Ola unveils app-like mobile site to reach out to consumers from small towns

Ola driver smiling out the window of the cab
Image Courtesy of Ola

India’s largest cab-hailing application Ola has unveiled a mobile version of its website that offers an app-like experience to consumers at a fraction of the data used by native apps.

This progessive web app (PWA) which was announced at the Google’s annual developer conference Google I/O in San Franscisco today, is targeted at consumers in smaller towns and cities who typically own low-end smartphones and struggle with flaky network connectivity.

“As the first ride-hailing app in the APAC region that is using PWA technology, this represents an important development that will enable us to reach an ever greater number of customers and driver-partners in rural India,” said Ola chief technology officer Ankit Bhati .

Similar to the Ola’s native app, users can book a cab across all categories on this mobile web app and pay for their ride via Ola Money. The web app also has features like OTP verification for rides, maps for pick up and drop location, ride later options and Share Pass among others.

That said, both these offerings appeal to a different set of audiences and customers will have different expectations from both the mediums, Bhati told ETtech. “There is a significant user base, especially in these cities who […]

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