Ola, India’s most popular mobile app for transportation, today announced the launch of its Progressive Web App (PWA), a lightweight mobile website that offers users, especially in smaller towns and cities, an app-like experience on simple smartphones, requiring a fraction of the data used by native apps. Ola’s PWA will enable the use of its platform across hundreds of cities in India and addresses a significant market opportunity of customers and driver partners.
Announced at the Google I/O developer conference today, Ola is strategically leveraging cutting edge technology that has the reach of the web and offers a native-app-like immersive customer experience. PWA will overcome technological barriers to entry in key markets and make Ola the first ride-sharing platform in hundreds of cities across India, where there is limited connectivity and a prevailing use of low-end smartphones.
Although smartphone usage in India has increased in the last couple of years, it still lags behind most other emerging economies. With the majority of the Indian population using low-end smartphones, the presence of too many apps tends to slow down the functionality of the phone due to higher RAM and data usage. Ola’s PWA, which consumes only 50 KB […]