In a constant bid to be one step ahead of its arch-nemesis Uber, Ola has plans to make two changes. The first is expanding Ola Play, which is a content platform to enhance your travel experience, and the second is to expand on the number of electric cars it is using in its fleet. This information comes from three sources who are in on the plans.
Ola first launched the Ola Play platform in a few Prime cabs in Delhi, Bengaluru, and Mumbai last November. It later added the platform to all prime cabs in these three cities. This content platform offers music, shopping apps, movies and other video content to customers and also lets them control air-conditioning from a tablet situated near them.
Ola hopes to encourage customers to be drawn to their ride-hailing service over Uber as a result of this feature. It has been observed that the deciding factor when picking a cab is surely the prices. According to sources, the company will slowly start charging customers more for using Play. The company intends to generate higher revenue by allowing ads to be served on the platform.
Another change that Ola is making to its plan is to include […]