July 23, 2017

Ola, BarTalk partner to promote ‘Do Not Drink and Drive’ initiative

Ola cab
Image Courtesy of Ola

As a part of continued initiatives against drunk driving, Ola, India?s most popular mobile app for transportation has partnered with BarTalk, a new age smart OOH network, to support their ?Do Not Drink and Drive? initiative being launched across key bars and pubs in the National Capital.

The Delhi Police has leveraged the effectiveness of the digital OOH platform to spread awareness around the message of responsible drinking.

The number of deaths due to road accidents has been on the rise consistently and today, Indian roads account for the highest fatalities in the world. While over-speeding and careless or dangerous driving cause the maximum number of deaths in road accidents, drunk driving remains one of the leading causes.

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers in the Capital and will help promote safe road practices.

BarTalk has digitized 25 premium bars in Delhi with over 150 DynamicDigital Displays spread across popular locations in Delhi including Haus Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market, and Saket.The HD-rich digital displays with real-time bar offers will display messages […]

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