July 25, 2017

Lyft goes Lux, trading pink for black and wooing big spenders

Phones with lyft app
Image Courtesy of Lyft

His payments on the BMW, which he bought in November, are $3,000 a month. It’s worth it, he says, because of the higher tips he gets. Between tips and fares, he makes up to $300 a day.

Peterson’s latest maneuver to boost his earnings: signing up for Lyft Lux, a new service the ride-hailing company rolled out Thursday.

The 46-year-old is one of several new drivers Lyft has signed up for its new service.

Peterson is already prepared. His usual routine involves traversing West Los Angeles, driving music executives and other businesspeople around the city. Peterson scents the leather interior with eucalyptus and rosemary oil. Bags of jelly beans, mints and caramels, along with bottles of Evian, are stuffed in the passenger door pockets.

“I polish this once a week and try to do a full detail once a month,” said Peterson, who dresses in a button-down shirt and tie. His rating on Lyft: an almost perfect 4.95 stars. “I’m in a high-line car and I want to […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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