June 22, 2017

Lyft ditches pink mustache ornament in favor of a useful piece of hardware



Lyft amp
Image Courtesy of Lyft

Lyft’s fuzzy pink mustaches were an effective marketing tool in the early days of ride hailing.

Now the company is turning the ornament, which had migrated from car hoods to driver dashboards, into a useful piece of hardware for connecting drivers and passengers.

In Lyft’s top 60 markets, some drivers are using a digital device called Amp that’s designed to be “the foundation of a new in-car experience for Lyft riders,” said Ethan Eyler, Lyft’s director of ride experience, in an interview.

Amp, a two-way communications tool 18 months in the making, is set for wider release later this year, said Eyler, who oversaw the latest redesign […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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