A small Canadian town has launched a first-of-its-kind ride sharing-transit partnership with Uber.
Innisfil will subsidise a portion of the fare for all trips with the taxi firm taken by residents within the town’s boundaries.
Officials say the deal offers more flexibility for residents and is cheaper than adding a town bus service.
Uber Canada public policy manager Chris Schafer says the project has sparked global interest.
The cost of a ride to any four of the community’s transport or recreation hubs will cost residents between C$3 (US$2.20/£1.70) and C$5 (US$3.60/£2.80).
They will also get a C$5 discount on any custom trip within Innisfil, a lake-side Ontario town of about 36,000 people 100 km (62 miles) north of Toronto.Tim Cane, the town’s land use planning manager, said Innisfil had been struggling to figure out an affordable transport model that would serve an area over 290 square km (110 square miles).Adding a bus would have cost the town $270,000 annually for one route and $610,000 for two, which they thought would be too expensive.Mr Cane said the town council wrestled for years with the question: “How do we afford a transit model that on a good day […]