Both Google and Uber have recently launched online meal delivery schemes in India, taking on an uphill battle in a market that several startups have failed to crack, Quartz India reports.Google launched its Areo restaurant delivery and home services platform in April, and Uber followed up by launching competitor UberEATS in India last week.
However, the two large tech companies are entering an online meal delivery space littered with troubled startups that have failed to gain much traction outside of India’s largest cities. The list of online meal delivery startups that shuttered operations in the country last year includes Zupermeal, iTiffin, EazyMeals, Zeppery, and BiteClub.
There’s also been a wave of consolidation lately — on-demand meal delivery startup TinyOwl was acquired by hyper-local delivery firm Roadrunnr last June. Then, in December, startup DeliveryHero acquired competitor FoodPanda. Meanwhile, […]