June 28, 2017

Delta Rewards Lyft For Not Being Uber

lyft car with passengers taking a ride
Image Courtesy of Lyft

Delta Air Lines announced a partnership with Lyft allowing frequent flyers to earn miles when traveling by car. As I reported in The New York Times , this is the 3rd partnership the airline has announced with a travel-related business and its no coincidence these deals include companies that resonate with younger travelers.

What I find interesting about the Lyft decision is the implied value statement Delta is making in selecting it over – cue the Jaw’s dun dun dun music here – Uber. Maged Eraky a Lyft driver at LaGuardia Airport

The app-based ride-sharing service has trailed Uber in size and name recognition until this year when Lyft took the number one spot on the consumer loyalty and engagement index.Robert Passikoff, whose brand loyalty research consultancy Brand Keys, created the index, attributes this in part to a loss of trust in Uber among millennials.Every time there are […]

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