July 27, 2017

Breckenridge Town Council proposes stricter short-term rental advertising rules

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Advertisements for short-term rentals in Breckenridge could soon be required to display a town-issued business license.

Under a proposal passed unanimously Tuesday night on first reading, the Breckenridge Town Council opted to make anyone renting out a residence for less than 30 days at a time include their business license number in all their advertisements, be it in a newspaper or magazine, on brochures or signage, via email or telephone, broadcast or online on websites such as airbnb.com and vrbo.com. Town ordinances must pass on two readings before they become law.

Based on the proposal, the only ads to which the new rule wouldn’t apply would be ones not posted by the renter, or that were picked up and duplicated without the renter’s knowledge or direction, which frequently happens online.

There are currently no restrictions on advertisements for long-term rentals in Breckenridge, and the proposal pertains exclusively to the short-term lodging industry.

In the proposal, anyone found to be in violation of the advertising requirement would first be notified by the town. After receiving notice, owners would be given 15 days to come into compliance before they could be fined anywhere from $200 to $1,000 a day until they comply, though no one […]

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