For the last six months , BMW’s car-sharing service ReachNow has been testing out a new service called Ride that will compete with Uber and Lyft by letting customers hail rides within the existing ReachNow app.
The tests are progressing, and the company will soon move into the beta phase, according to an update sent out to pilot participants. ReachNow is still tinkering with numerous aspects of the service, including prices. In its announcement, the company said it is raising prices.
A line at the bottom of the update lists the prices as such: “Pricing is based on three elements: a per trip base fare of $1.00, a per minute rate of $0.30 and per mile rate of $1.80. Plus applicable fees of $1.24.” ReachNow is still testing its pricing, so this could also change.
A quick comparison shows that Ride’s prices are marginally higher than Uber and Lyft — both of which charge a base fare of $1.35, a per minute rate of $0.24, a per mile rate of $1.35 in Seattle and $1.65 booking fee — but with that slight premium comes perks. Ride won’t have surge pricing and gives people the ability to customize […]