NEW YORK — Blue Cross Blue Shield wants you to make it to your doctor’s appointments — so much that it’s willing to pay for your Lyft.
The health care provider announced Wednesday that it will offer free Lyft rides to its plan holders who lack reliable transportation. They intend to roll the program out across the U.S. in both metropolitan and rural markets starting in August or September.
“The model couples BCBS technology with Lyft’s convenient ride-share services to reduce the number of missed appointments for non-emergency medical care in areas without optimal transportation alternatives servicing health care facilities,” BCBS said in a statement.
The program will initially be available only to patients who have a Blue Cross Blue Shield plan through their employer. But it could be expanded to include those who obtain plans through Medicare Advantage or the Affordable Care Act, BCBS said.
Both BCBS and Lyft declined to share the financial terms of the deal.
How will it work? For starters, you won’t need the Lyft app.“We’re trying to remove the barrier for patients to need to have a smart phone,” said Gyre Renwick, Lyft’s head of healthcare partnerships.Instead, it all will happen through your doctor. If you’re eligible, have […]