According to data from SimilarWeb , Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site. In Q1 2017, Airbnb drew 106.9 million visits to its site, an increase of 31% from 2016. That was more than metasearch sites Booking.com, which is owned by Priceline Group, as well as Expedia-owned Hotels.com. Airbnb is also outpacing the sites of hotel brands like Marriott and Hilton.
SimilarWeb also found that Airbnb users spent a daily average of 11 minutes 31 seconds on the company’s app, more time than was spent on Booking.com’s app, but not as high as the 14 minutes 56 seconds users spent on Hotels.com’s app.
Airbnb has found a strong user base among millennials. This demographic appears more willing to roll the dice on the sort of personalized travel experience that the home-sharing service […]