June 25, 2017

Airbnb Traffic Surges, Surpassing Older Brands

A computer screen shows details of Airbnb page on its web site in Saransk, Russia, on December 12 2015. Selective focus
Copyright: gyddik / 123RF Stock Photo

According to data from SimilarWeb , Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site. In Q1 2017, Airbnb drew 106.9 million visits to its site, an increase of 31% from 2016. That was more than metasearch sites Booking.com, which is owned by Priceline Group, as well as Expedia-owned Hotels.com. Airbnb is also outpacing the sites of hotel brands like Marriott and Hilton.

SimilarWeb also found that Airbnb users spent a daily average of 11 minutes 31 seconds on the company’s app, more time than was spent on Booking.com’s app, but not as high as the 14 minutes 56 seconds users spent on Hotels.com’s app.

Airbnb has found a strong user base among millennials. This demographic appears more willing to roll the dice on the sort of personalized travel experience that the home-sharing service  […]

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The News for the Gig Economy Staff is constantly searching the web for the latest news regarding freelancing and gig platforms to bring them to you in one handy place. All articles with this generic author have been sourced with the original location at the bottom of the piece. We encourage our readers to view the original source of all excerpts. NGE is a project of ARC Online, LLC.

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