June 28, 2017

Airbnb, Smaller Hotel Operators Helping to Revive Japan’s Hinterlands



Keishuin
By Marian Lai (Own work) [CC BY-SA 3.0], via Wikimedia Commons

Japan’s aging population is well documented, but a drain of population from provincial and rural areas to the cities has also occurred. ULI Japan’s Spring Conference , held in Tokyo’s Nihonbashi Mitsui Hall, included a panel of exerts examining how real estate, technology, and the sharing economy could boost ailing areas through tourism.

Japan received a record 24 million overseas visitors last year and is targeting 60 million visitors per year by 2030. Tourists are increasingly exploring Japan beyond the largest cities, and this trend is expected to help provincial areas drained by demographic shifts and migration toward Tokyo and other big cities.

The panel, moderated by Hidetoshi Ono, managing director, Japan real estate for Manulife Japan, fielded questions from the audience. One of these questions was what revitalization really means—is it more money for the area […]

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