June 24, 2017

Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce

AirBnb CMO Jonathan Mildenhall
Image Courtesy of Airbnb

The home-rental site, which has struggled with diversity in its own ranks, is proactively trying to bring new types of creative talent into its marketing department.

The company announced earlier this week that it will use the Cannes Lions advertising festival—the annual event where many of the world’s top creative and marketing professionals descend on the French Riviera to celebrate creativity in advertising—to woo new types of executives.

Airbnb Chief Marketing Officer Jonathan Mildenhall has put out an o pen casting call for women and people of color to meet with him during the weeklong advertising conference next month for a shot at working for the company.

Mr. Mildenhall decided to use Cannes as a recruiting tool after he found it “difficult” going through traditional channels to find more diverse applicants.

“I am going to go to the place where the top talent congregates and have women and people of color come in and share their […]

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